Chief Development Officer
3 Palms Hotels & Resorts
“It’s our job every day to make every important aspect of the customer experience a little bit better.”
Introducing India to America’s Best Franchising Inc (ABF) unique offering has been Saumya M Sharma’s vision since 2007. In order to achieve it, she returns to her roots, trading her successful 12 year career in North America for the rigor of launching a novel resort concept in India.
A marketing and finance professional trained in India, Sharma’s introduction to hospitality was through Lending in North America, through a non-banking commercial lender. As vice-president of business development of its hospitality division, she structured and led many senior lending projects in hotels and resorts of all categories across the USA, the world’s most advanced hospitality market. She has stayed with the hospitality industry ever since.
As an involved lender, Sharma soon mastered the challenges of operations management, revenue generation and brand development, the three critical areas of a profitable hotel.
She switched sides from the lending industry to a hotel brand. She was involved with operations and Management of Wyndham Brands (Days Inn) and several Choice brands, both of which are amongst the world’s largest mid-market hotel franchise brands. Sharma was in the top bracket of their US hospitality development handling over US$ 250 million in projects.
Even in a saturated market, the projects she was involved with outperformed the industry average by 15% in profitability, 30% in occupancy and 40% in room revenue.
With this strong background, Sharma is best placed to lead ABF’s venture in to India as Chief Development Officer of 3 Palms Hotels & Resorts, India division. The brand is introducing a 5-star luxury version of its upscale, international boutique resort chain tailor-made for the Indian market.
3 Palms Hotels & Resorts is available in India through its master franchisor license with SRM Spa & Resorts Pvt. Ltd.