Mansi Bhatnagar is the Lead at HVS Communication & Marketing service. She wrote about 2010. Original Article
it is intrinsic for successful marketers of the coming decade to:
Most of this is not new. USP, word-of-mouth, listen and interact, brand promise most of these criteria defined Marketing for all these years.
Hotel brands across the world have been good at listening (GMs do respond to negative feedback) and hotel services (luxury most deft, restaurants) sold on word-of-mouth.
So what has changed?
Mansi hits the nail on the head with the final statement - web 2.0 tools.
Its no longer about one or two "important" phone calls and influencing socialites. Today its about everyone.
Each one of your customer is a market in unto herself and wants to be spoken to, engaged with on an individual level.
If I had to add something to this article, it would be customization.
Marketing for 2010 will be about individual preferences, experiences and memories. Hotels will have to deliver my tea, in my time frame, my way. if not? I will tell the world using the same web 2.0 tools that the hotel has.
we are equals now.